Take action with Canal & River Trusts #PlasticsChallenge

Canal & River Trust look after the 2,000 Miles Of waterways in the UK. The nurture and protecting the canal network making life better by water.

We wanted people to take action and join in the Plastics Challenge. 14 million pieces of plastic rubbish end up in our canals and rivers each year. Around 500,000 pieces are carried into oceans, negatively impacting the environment on a global scale. 

The challenge aimed at getting people to visit their local canal, dispose of plastic safely, and spread the word further. The first phase of this was to create social assets which helped highlight the issue and raise awareness. I created photo-led imagery that playfully incorporated common plastics into a canal scene.