Bringing ‘Monty’ to life for Asda Money explainer videos.

Asda Money is an offshoot of Asda offering credit cards, travel money, insurance and personal loans.

As part of an animation project which contained 32 unique videos summing up all varieties of Asda Money products, they required a new illustrative style and storyboards for all videos.

I created a simple linear style which lent itself to a playful animation. Colours throughout were muted, using the iconic Asda green sparingly. It allowed for well-timed cuts and a story told through the use of colour. Using this new illustrative style, I brought to life ‘Monty’. A character which could be used across all videos as a consistent storytelling theme.