Cushman & Wakefield look ahead at the digital future.
Cushman & Wakefield is a leading global commercial real estate services firm for property owners and occupiers.
For an annual report, they wanted to dive into the future of digital and specifically how it affects their sector. The report would talk about the future, the impact on real estate and how this tech might be used in the future.
I designed supporting editorial illustrations to support the report. The focus wanted to be on the tech, using a consistent character throughout dwarfed by the presence. The style wanted to be mature to fit the brand, using a deep colour palette leaning into the tech feel.