Blog illustrations with personality.

Damart is a French clothing company which specialises in thermal clothing for the senior market.

They required some illustrations to support upcoming blog activity, helping to guide seniors through yoga positions and the benefits it brings. 

With no illustrative style to work from there was a free reign to create something a bit more ‘off-brand’. I used a familiar art style to the target market, recreating yoga positions to the style of Quentin Blake