Creating an illustrative style to support a disruptive start-up.

YEPIC is a job management app built for tradespeople that captures what ‘really’ counts.

It aims to be a solution for tradespeople who have traditionally passed up on complex management tools. With a simple snap of a photo, all your visits, photos, and various admin can be pulled into one place. 

As a disruptive brand in the trade sector, an illustrative style to match was required. I utilised the bold colours I introduced into the brand to create memorable and distinctive illustrations. This flowed from in-depth illustrations for videos to smaller scaled iconography.